About Us

Alfie and Lu is a small business set up and ran by me, Kate (with a little help from Mum) and always under the watchful eye of Alfie, my trusty black Labrador and main influence behind the business. Alfie and Lu was created mainly out of my love for dogs and always wanting the very best for them but also a perfect opportunity to apply my creativity and passion for design.

We're based at home in the North East of England and all products are designed with your dog in mind. I aim to provide high quality products that are supportive, practical, stylish and made to match modern interiors. Every design is scrutinised to the very last stitch and rigorously tested by Alfie - he takes his job very seriously! My main focus is our Lounger beds which come in a variety of colours and sizes and give customers a choice between a big plump fibre fill mattress or an orthopaedic memory foam mattress. We also make cosy Nest beds and a selection of handmade collars, leads and accessories to help your pooch stand out from the crowd!

Who are Alfie and Lu?

Our black Labradors! Alfie is my partner in crime, main model and chief product tester, you'll see his face on most of our photos. Our little Lu, short for Lucy, is sadly no longer with us. After almost 16 years together we had to say goodbye just before Christmas 2017 but she is still very much a huge part of the family and her legacy will live on through Alfie and Lu. I welcomed my youngest girl Rosie, my cheeky chocolate girl, to the family in 2020. You will see her on lots of my recent content, she's a true dog bed enthusiast and has learnt all the best poses from her big brother Alfie.